New “Get There Faster” Multi-Media Campaign Highlights Real-Time XM NavTraffic Key Benefits

XM, the nation’s leading provider of satellite radio, is
launching a new, highly targeted national consumer advertising campaign
aimed at gridlocked commuters. The multi-media marketing campaign for
the XM NavTraffic service launches today, reminding drivers that with
XM NavTraffic they can “Get There Faster.” The campaign reaches
consumers when traffic hassles are top-of-mind, while tuned into local
TV or online traffic reports.

XM NavTraffic is the nation’s leading real-time traffic information
service, combining up-to-the-minute information on accidents and
incidents with the ability to reroute drivers around trouble spots as
displayed on a vehicle’s navigation system screen.

XM’s automotive partners recognize the time and fuel saving
capabilities of the service, and are rapidly expanding XM NavTraffic
availability into more than 40 vehicles in the 2009 vehicle model year.

“XM NavTraffic literally helps drivers ‘Get There Faster,’” said
Jeff Curry, XM’s Vice President of Automotive Marketing. “XM is pleased
to launch our first-ever XM NavTraffic ad campaign, which supports the
efforts of many of our automotive partners who have already been
touting the fuel- and time- saving benefits of the service in their own
advertising.”

The campaign, with the tagline “Get There Faster,” launches with
three 10- second television spots that use XM’s signature line art
animation that originated with XM’s creative agency, Lowe New York. The
TV spots portray drivers in their cars listening to XM’s
commercial-free music channels, and using their XM NavTraffic service
to find an alternate, quicker route to their destination. The spots
were developed by local Washington, D.C. creative shop Brand-Aid,
working closely with XM’s in-house creative services. The animation was
produced by J. J. Sedelmaier Productions, acclaimed for Saturday Night
Live’s “Saturday TV Funhouse” and award-winning commercials for major
brands. The spots debut on Monday, May 19 in more than 30 major
markets, adjacent to local TV traffic reports in morning and evening
local news.

In addition to television spots, the campaign will also include
online advertising and billboard placements in high-traffic locations.
XM’s OEM partners Nissan, Infiniti and Lexus have highlighted
NavTraffic in recent TV advertising promoting specific vehicles.

With traffic congestion costing Americans lost time, productivity
and air quality as well as increased fuel consumption and cost, XM
NavTraffic is a real solution that helps consumers “Get There Faster.”

To view the TV creative or learn more about XM NavTraffic, visit http://www.xmradio.com/navtraffic.

]]> http://siriusxmnews.com/2008/05/xm-satellite-radio-launches-xm-navtraffic-advertising-campaign-targeting-gridlocked-drivers/feed/ 0 http://siriusxmnews.com/2008/04/xm-navtraffic-expands-to-22-new-2009-general-motors-vehicle-models/ http://siriusxmnews.com/2008/04/xm-navtraffic-expands-to-22-new-2009-general-motors-vehicle-models/#comments Wed, 02 Apr 2008 17:50:55 +0000 SXMN http://siriusxmnews.com/2008/04/02/xm-navtraffic-expands-to-22-new-2009-general-motors-vehicle-models/ GM’s Latest Generation of Navigation Includes XM’s Award-Winning
Real-Time Traffic Services For Up-To-The-Minute Traffic Intelligence

XM, the nation’s leading provider of satellite radio,
today announced at the 2008 Dallas Auto Show the continued expansion of
its award-winning real-time XM NavTraffic service into 22 GM vehicles
in the 2009 model year.

XM NavTraffic is already the traffic information standard on the
highly- praised Cadillac CTS model. XM NavTraffic will expand across
the GM vehicle lineup to provide real-time traffic intelligence to 22
navigation-equipped GM vehicles in the 2009 model year. Among the
vehicles to offer XM NavTraffic will be navigation-equipped versions of
some of GM’s most popular models, including the Chevrolet Tahoe, GMC
Sierra, Buick Enclave, Saturn Vue and Hummer H2.

Powered by NAVTEQ, XM NavTraffic is the nation’s leading real-time
traffic service, featuring comprehensive information and coast-to-coast
updates every minute. With availability in over 80 major North American
markets, XM NavTraffic ensures that drivers have the most current and
most detailed traffic and incident information at their fingertips,
whether they’re commuting or traveling.

“We are proud to partner with GM on their groundbreaking new suite
of navigation services,” said Steve Cook, executive vice president,
automotive, XM Satellite Radio. “Today’s car buyers want easy-to-use
infotainment that helps them manage an increasingly complex commuting
and driving environment. XM NavTraffic will put the best possible
intelligence at GM drivers’ fingertips.”

XM NavTraffic feeds data on incidents, such as accidents and road
construction, directly to a vehicle’s GPS navigation system via XM’s
satellite and ground network. The driver is alerted to these incidents
through the navigation screen, allowing him or her to route around a
jam before getting caught in traffic. Where available, XM NavTraffic
provides real-time traffic information by using red, yellow and green
color codes to indicate high, medium and low congestion levels.

All XM Radio and XM NavTraffic-equipped General Motors models come standard with a three-month complimentary subscription.

  For more information on XM NavTraffic, visit: http://www.xmradio.com/navtraffic

All Infiniti Models to offer Factory-Equipped XM Radio and XM NavTraffic

XM NavTraffic, powered by NAVTEQ Traffic, is the nation’s leading
real- time traffic service that offers the most comprehensive
information and coast- to-coast updates every minute, ensuring that the
driver has the latest and most detailed information at his or her
fingertips. XM NavTraffic is now available in 80 major North American
markets.

In addition to the 2009 Infiniti FX, XM NavTraffic is also offered
as a standard feature on the Infiniti M, EX, G, G Coupe, M and QX
models when equipped with a Navigation System.

Infiniti has selected XM as its exclusive factory-installed
satellite radio provider, and every Infiniti model now makes XM Radio
available as a standard, factory-equipped feature.

“Beginning with the 2009 model year, Infiniti is delivering on its
commitment to offering the best in entertainment and technology in
every vehicle,” said Joe Verbrugge, senior vice president, automotive
partnerships and international operations, XM Satellite Radio.
“Infiniti buyers can now immediately begin to experience the variety of
XM’s more than 170 channels of music, sports, news, talk and
entertainment, along with the power of live, real time traffic data.”

XM NavTraffic feeds data on incidents, such as accidents and road
construction, directly to a vehicle’s GPS navigation system via XM’s
satellite and ground network. The driver is alerted to these incidents
through the navigation screen, allowing him or her to route around a
jam before getting caught in traffic. Where available, XM NavTraffic
provides real-time traffic information by using red, yellow and green
color codes to indicate high, medium and low congestion levels.

All XM-equipped models come with a three-month complimentary subscription

For more information on XM NavTraffic, visit: http://www.xmradio.com/navtraffic/

Technorati Tags: nissan infinity, xm navtraffic, satellite radio

XM announced that the all-new 2009 Chevrolet Traverse,
unveiled today at the 2008 Chicago Auto Show, will be the first
Chevrolet vehicle to offer XM NavTraffic as a factory- installed
feature. XM NavTraffic, XM’s real-time traffic information service,
will be available on Traverse vehicles equipped with navigation.

XM Radio, which offers more than 170 channels of commercial-free
music, sports, talk, news and entertainment, will be standard on the
2009 Traverse.

“XM is pleased with Chevy’s commitment to providing the best in
entertainment and technology by making XM NavTraffic and XM Radio
available on the 2009 Traverse,” said Joe Verbrugge, senior vice
president, automotive partnerships and international operations, XM
Satellite Radio. “2009 Chevy Traverse customers will benefit from the
experience of real-time traffic data and more than 170 channels of
entertainment.”

“XM NavTraffic is certain to save drivers of the all-new Chevy
Traverse precious time and money,” said Ed Peper, general manager,
Chevrolet. “We think we have a great-looking family vehicle with lots
of utility in the Traverse, and NavTraffic just adds to that.”

Now available in 80 major U.S. markets, XM NavTraffic feeds data on
incidents, such as accidents and road construction, directly to a
vehicle’s GPS navigation system via XM’s nationwide satellite broadcast
system. The driver is alerted to these incidents through the vehicle’s
navigation screen, allowing him or her to route around a jam before
getting caught in traffic. XM NavTraffic also provides information on
traffic flow where available. This allows users to view a color-coded
overlay that indicates the average speed of travel along the driver’s
planned route.

XM NavTraffic, powered by NAVTEQ Corporation, is the nation’s
leading real- time traffic service that offers the most comprehensive
information and coast- to-coast updates every minute, ensuring that the
driver has the latest and most detailed information at his or her
fingertips.

XM NavTraffic is already a standard, factory-installed feature on the Cadillac CTS and Cadillac CTS-V.

The Traverse is on display this week at the 2008 Chicago Auto Show
in the Chevy display. The XM Infotainment Vehicle will also demonstrate
XM Radio and XM NavTraffic, along with its next-generation technologies
for the vehicle, during press days, February 6-7, in the XM booth.

For more information and photography on the 2009 Chevrolet Traverse, please visit http://www.media.gm.com/.

Technorati Tags: xm navtraffic, xm radio, chevrolet traverse, chevrolet, satellite radio news