The limited-run channel will launch on Thursday, February 4 at 3:00 pm ET and will run until Monday, February 8 at 11:59 pm ET on SIRIUS channel 16 and XM channel 40.

The Who Channel will feature a live broadcast of the band’s on-field halftime performance at Super Bowl XLIV and play music spanning The Who’s entire five-decade-long career, from their debut in 1965 through the band’s latest releases: The Who Greatest Hits, the career-spanning compilation, and The Who Greatest Hits Live, a collection of previously unreleased and newly mixed concert recordings from throughout the band’s entire career. Listeners will also hear exclusive interviews with the band members and broadcasts of live concert performances from the band’s massive archive.

On Friday, February 5 at 2:00 pm ET, listeners will also hear an exclusive, in-depth interview between SIRIUS XM host and noted music journalist Dave Marsh, and The Who’s Pete Townshend and Roger Daltrey.

The Who Channel is an example of SIRIUS XM’s exclusive, limited-run, artist-branded channels dedicated to iconic musicians. In addition to the current broadcast of Bruce Springsteen’s E Street Radio, SIRIUS XM has previously offered limited-run channels such as Mandatory Metallica, Paul McCartney’s Fireman Radio, Rolling Stones Radio, AC/DC Radio, Led Zeppelin Radio, Miles Davis Radio, The Spectrum of John Mellencamp, Radio R.E.M., Coldplay Nation, ABBA Radio, Neil Diamond Radio, Jay-Z Nation, Garth Brooks Radio and Duran Duran’s Red Carpet Radio, among many others.