SIRIUS XM Radio announced BMW customers will receive an introductory three-month trial subscription of the “SIRIUS Everything” package upon the purchase of SIRIUS-equipped Certified Pre-Owned BMW vehicles sold in the U.S.

BMW will continue to offer SIRIUS as an exclusive factory-installed option on all new BMW vehicles with a one-year bundled subscription included in the price of the vehicle. SIRIUS has been available as a factory-installed option on all BMW vehicles sold in the U.S. since 2004.

“BMW is very excited to be partnering with SIRIUS XM Radio for this special BMW Certified Pre-Owned customer offer. The BMW Certified Pre-Owned Program is the luxury segment leader, and making SIRIUS XM Radio available for a three-month trial simply adds value to the already established value leader,” said Joan Horst Pre-Owned Manager — Marketing, BMW of North America. “The past 2 years have been especially successful for BMW new vehicle sales, and a record number of customers have embraced the SIRIUS XM experience. Consequently BMW is seeing more and more vehicles entering the Certified Pre-Owned BMW Vehicle Program with SIRIUS hardware already operational. The next logical step is to add a special program to introduce CPO buyers to the pleasure of SIRIUS XM.”

“We are thrilled to expand our offering with BMW to provide their customers with an exceptional driving experience,” said Doug Pergament, Vice President Automotive, SIRIUS XM Radio. “Our critically-acclaimed sports, news, talk, entertainment and 100% commercial-free music programming affords drivers of Certified Pre-Owned BMW vehicles the best audio experience on the road.”

This sounds like good news for both Sirius XM and BMW.