New “Get There Faster” Multi-Media Campaign Highlights Real-Time XM NavTraffic Key Benefits

XM, the nation’s leading provider of satellite radio, is
launching a new, highly targeted national consumer advertising campaign
aimed at gridlocked commuters. The multi-media marketing campaign for
the XM NavTraffic service launches today, reminding drivers that with
XM NavTraffic they can “Get There Faster.” The campaign reaches
consumers when traffic hassles are top-of-mind, while tuned into local
TV or online traffic reports.

XM NavTraffic is the nation’s leading real-time traffic information
service, combining up-to-the-minute information on accidents and
incidents with the ability to reroute drivers around trouble spots as
displayed on a vehicle’s navigation system screen.

XM’s automotive partners recognize the time and fuel saving
capabilities of the service, and are rapidly expanding XM NavTraffic
availability into more than 40 vehicles in the 2009 vehicle model year.

“XM NavTraffic literally helps drivers ‘Get There Faster,’” said
Jeff Curry, XM’s Vice President of Automotive Marketing. “XM is pleased
to launch our first-ever XM NavTraffic ad campaign, which supports the
efforts of many of our automotive partners who have already been
touting the fuel- and time- saving benefits of the service in their own
advertising.”

The campaign, with the tagline “Get There Faster,” launches with
three 10- second television spots that use XM’s signature line art
animation that originated with XM’s creative agency, Lowe New York. The
TV spots portray drivers in their cars listening to XM’s
commercial-free music channels, and using their XM NavTraffic service
to find an alternate, quicker route to their destination. The spots
were developed by local Washington, D.C. creative shop Brand-Aid,
working closely with XM’s in-house creative services. The animation was
produced by J. J. Sedelmaier Productions, acclaimed for Saturday Night
Live’s “Saturday TV Funhouse” and award-winning commercials for major
brands. The spots debut on Monday, May 19 in more than 30 major
markets, adjacent to local TV traffic reports in morning and evening
local news.

In addition to television spots, the campaign will also include
online advertising and billboard placements in high-traffic locations.
XM’s OEM partners Nissan, Infiniti and Lexus have highlighted
NavTraffic in recent TV advertising promoting specific vehicles.

With traffic congestion costing Americans lost time, productivity
and air quality as well as increased fuel consumption and cost, XM
NavTraffic is a real solution that helps consumers “Get There Faster.”

To view the TV creative or learn more about XM NavTraffic, visit http://www.xmradio.com/navtraffic.