XM Satellite Radio launches election-themed marketing campaign to promote every MLB game, every team on XM

XMBaseball.com invites fans to send personalized audio messages from ‘candidates’ Ortiz and Jeter

This hard-fought election year just got more interesting. New York
Yankees captain Derek Jeter and Boston Red Sox slugger David Ortiz have
tossed their caps into the ring to campaign for XM Satellite Radio.

The “race” is the new multimedia marketing campaign from XM, the
official satellite radio network for Major League Baseball. XM airs
every game for every MLB team throughout the season and postseason for
its 9 million subscribers nationwide.

A new XM TV spot offers a parody of election ads with Ortiz
campaigning for the “Every Game” platform, while Jeter stumps for
“Every Team.” The TV spot and online ads are premiering this week.

Starting today, baseball fans can visit the new web site http://www.xmbaseball.com/
to choose Jeter or Ortiz for the President of XM Baseball, and send
their friends a personalized audio message from their candidate.

At XMBaseball.com, you enter your name and your friend’s name, your
favorite teams, and hobbies. Then you can send your friend a
personalized phone call from candidate Ortiz or candidate Jeter.

Coming soon, the web site will let you upload a personal photo and
create a bobblehead image with your favorite team’s uniform. With your
bobblehead image, you will be able to star in your own campaign video
as the running mate for Jeter or Ortiz, and share it with your friends.
You will also be able to create a voicemail greeting from the
candidates, or download a customized ringtone.

You can reach the web site by visiting XMBaseball.com, JeterForPresident.com or OrtizForPresident.com.

Technorati Tags: xm radio, derek jeter, david ortiz, jeterforpresident.com, ortizforpresident.com

Rate this topic:

(No Ratings Yet)

 Loading ...