‘GRAMMY® Radio’ Returns to XM February 8
XM Celebrates the GRAMMYs’ 50th Anniversary with Comprehensive
Broadcast Coverage, Including Access to Exclusive GRAMMY Week events
and Original Music Specials
“GRAMMY® Radio” will return to XM on February 8, providing millions of
music fans unmatched coverage of GRAMMY Week events, as well as
highlights from the past 50 years of the GRAMMYs. GRAMMY Radio will air
on XM’s exclusive programming channel, XMX (XM 2) through February 10,
the evening of the 50th Annual GRAMMY Awards. This dedicated content is
part of XM’s multi-year programming and marketing partnership with The
Recording Academy®.
To kick off GRAMMY Radio, XM will broadcast “Fifty Years of The
GRAMMYs,” an exclusive 50-hour retrospective highlighting past winners
since 1958 in a range of categories in all genres of music, including
“Record Of The Year,” “Song Of The Year” and dozens more.
In addition, GRAMMY Radio will once again offer the only live
broadcast of this year’s pre-telecast GRAMMY Awards, as well as
red-carpet interviews from the GRAMMY Awards and broadcasts of
unforgettable performances by a “who’s who” of superstar artists at the
most exclusive events during GRAMMY Week. These include: MusiCares®
Person of the Year tribute honoring music icon Aretha Franklin; GRAMMY
Salute To Jazz® honoring Sonny Rollins and McCoy Tyner; and GRAMMY
Salute To Classical Music® honoring Lang Lang and Earl Wild, among many
other GRAMMY Week events.
“GRAMMY Radio will once again provide millions of XM subscribers the
closest thing to red-carpet access and front-row seats at the music
industry’s most exclusive events, traditionally reserved only for music
industry V.I.P.s,” said Eric Logan, executive vice president of
programming for XM. “XM is the ideal platform to bring comprehensive
coverage of GRAMMY Week events to the millions of music fans who
subscribe to our service.”
More information on XM’s GRAMMY Radio is online at http://www.xmradio.com/grammys. GRAMMY Radio will also be streaming through XM Radio Online at http://xmro.xmradio.com/.
In addition to GRAMMY Radio and related GRAMMY specialty
programming, XM recently launched “XM Radio Mobile GRAMMY Sweepstakes”
in conjunction with mobile partner AT&T Wireless. Through January
31, AT&T Wireless customers can automatically enter to win a trip
for two to the 50th Annual GRAMMY Awards, including airfare, hotel and
$500 cash by downloading the XM Radio Mobile application to their
phone. With XM Radio Mobile, AT&T Wireless customers can also use
their mobile phone to listen to GRAMMY Radio on “XMX.” More information
on this sweepstakes and the XM Radio Mobile service is available at http://www.xmradio.com/mobile.
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